Let’s talk about something that’s shaking up the digital marketing world: Instagram posts and increasingly Meta content is showing up in Google Search.
If that sounds familiar, it’s because Facebook content has been showing up in Google results for years but this update signals something bigger. With Instagram now joining the party, the social-to-search connection is stronger than ever.
In short: your Instagram posts can now help you rank on Google making your social content work even harder for your brand. If you’re not factoring Meta platforms like Instagram and Facebook into your SEO strategy, you’re missing a growing opportunity to boost visibility, reach, and trust.
At Revolution Creative, we’ve been watching this space closely and we’re here to break it down for you.
The SEO game is evolving and Instagram just got invited
Once upon a time, SEO lived strictly on your website. It was all about meta descriptions, keyword density, page speed, and backlinks. While that stuff still matters (a lot), Google is becoming more visual and more socially connected.
In the past, Facebook content from public Pages has been discoverable in Google Search but now, Instagram posts are catching up. This is a significant change, as Instagram content was historically harder for Google to crawl and index. Now, both platforms under the Meta umbrella are contributing more actively to your SEO presence.
Social media isn’t just feeding the algorithm anymore, it’s becoming part of it.
What’s going on?
In short:
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Google is crawling and indexing public Instagram and Facebook content, especially from business pages and profiles.
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Social media platforms are blurring the lines between search and discovery.
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SEO is becoming more human, visual, and behaviour-based, not just technical.
This means social media content, especially from Meta platforms like Instagram and Facebook, can now contribute to your overall search visibility.
Why this matters for brands and creators
If you’re investing time into your socials (as you should), this is a game-changer.
Here’s how:
1. Your Instagram (and Facebook) Is Now a Search Result
People Googling your brand may see your Insta feed, recent Facebook post or business Page in the results, giving you more real estate on the search page and a more engaging first impression.
Think: instead of just your website and directory listings, potential customers might now see your latest Instagram Reel or Facebook post, which can instantly showcase your vibe, products, and personality.
2. Keywords in Captions and Hashtags Now Matter More
It’s no longer just about pleasing the Instagram algorithm. Now, smart use of keywords and hashtags in your captions can help you rank on Google, too.
That caption you wrote for your café’s new seasonal menu or your builder’s recent project post? It could help someone Google their way to your business.
3. Social Content Can Drive Organic Traffic
In the past, social and SEO felt like two separate worlds. Now they’re overlapping and it’s giving social content double the value.
One well-optimised Instagram post could:
- Bring in new website traffic
- Boost your brand authority
- Support your broader SEO goals
How to optimise your Meta for Google Search
Let’s get practical. Here’s how to turn your Instagram and Facebook into a silent SEO machine:
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Searchable Captions: Applies to Instagram captions and Facebook post copy, both are crawled by Google.
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Include Location Tags: Tag your location in Instagram and Facebook posts and mention it in captions.
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ALT Text: Only applies to Instagram (for now), but worth calling out.
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Consistent Brand Voice: Across Meta platforms, not just your website.
What does this mean for your SEO strategy?
It means that social media is no longer just about engagement. It’s about visibility. Discovery. Organic reach.
At Revolution Creative, we help brands bridge the gap between social and SEO by building content ecosystems… not just posts or blogs in isolation.
Whether you’re a tradie, childcare centre, fashion label, or B2B service, your Meta content (Instagram and Facebook) should be working with your website content and not in a silo.
The bottom line?
Instagram (and Facebook) is now part of your SEO toolkit. If you’re not optimising your social content for search, you’re missing a golden opportunity to:
- Rank higher in Google
- Reach more people organically
- Build trust through visual, authentic content
Are you a Gold Coast business or a national business looking to grow that needs further help connecting the dots between social and search?
Whether you’re ready to build a smarter content strategy or want someone to just do it for you, Revolution Creative has the tools, the brains, and the good vibes to make it happen.