Marsden provides a play based learning approach that is based on strengths and interests which supports each child to develop a sense of belonging, being and becoming.
We worked with Marsden from beginning to end on a full re-brand and centre fit-out, this included everything from the visual identity, website, printed collateral and environmental graphics. For the visual identity we wanted to reflect Marsden’s focus on play-based learning and discovery. Bold colours were chosen to convey play while plant-like illustrations symbolise exploration and growth. The lettering was purposefully designed in an unformed manner, as if not yet fully realised or defined, capturing the ongoing journey of learning and discovery that Marsden embraces.